It’s My Future Toronto is an initiative put together by Dori Tunstall to get kids age 8-12 involved in imagining what the economic redevelopment of the city of Toronto could look like post-pandemic. Wolff Olins was asked to create an logo and identity for the initiative that could be used by the other partners involved. With children being the creators in mind, we created something we felt was ownable, but ultimately utilitarian, heroing what the children participating wanted to say, draw, or build. The identity consists of one element to focus and one element to act as a canvas. It comes to life when it’s interacted with by kids or video
Done with Wolff Olins           
Role: Designer