Identity design for Circa.

Ranir came to Red Antler with an idea for a sustainable electric toothbrush and a goal to elevate the act of brushing your teeth from a monotonous chore that is disconnected from how we take care of ourself into a part of holistic wellness routine. Our team worked together to develop the name Circa and build a strategy around sustainability and technological efficacy.

Final Direction followed by secondary option for the brand.
Done with Red Antler          
Role: Senior Designer