Identity design direction for AES.

AES is an energy company operated in 13 different countries. They partner with communities and businesses to fulfill the specific energy needs they have.

This direction led with collage illustrations to help AES emphasize their role in lifting up communities by connecting them to electricity. The behavior of the illustrations speaks to AES’ solutions-oriented business model by allowing any of the shapes to fluidly transform into something else.

Done with Wolff Olins          
Role: Designer